OVERVIEW
Nouveau Jewellers are a family run business in the heart of Manchester. They are the last standing jewellery shop in the diamond quarter and still use their workshop above the shop for repairs and cleaning for high street chains.
LOGO DESIGN | BRAND IDENTITY | SOCIAL MEDIA MARKETING | PHOTOGRAPHY
THE LOGO
The business was previously named DJ Jewellery, however after learning that it was originally named 'Nouveau', it was a no brainer that we originated back to their 1920's roots.
BRAND COLOURS
Inspired by Tiffany and Boodles, the Nouveau purple and black were two colours which ooze luxury and timeless classics. The brand needed to feel exclusive and expensive.
BASKERVILLE
AaBbCcDdEeFfGg HhIiJkLlMmNn OoPpQqRrSs TtUuVvWwXxYyZz
THE FONT
Baskerville is an English font, designed in the late 1700's it's a font that has stood the test of time. It's historic origins mirror the traditional techniques Nouveau's jewellery smiths use in their workshops above the store.
BRAND PHOTOGRAPHY
It was important that the visual images and branding complimented each other. Capturing the jewellers in the workshop highlights the craftsmanship, professionalism and knowledge.
