OVERVIEW
The Too Fat to Run Movement is all about the larger ladies standing together and being celebrated in the mainstream running world. Founded by the amazing Julie Creffield, this running blog is building communities world wide.
LOGO DESIGN | BRAND IDENTITY | WEBSITE DESIGN
THE LOGO
The original logo for TFTR was in need of modernising, tidying up and given functionality to work in different ways. The old font was a bit dated and lacked balance and no variations were available. So now Julie has a Primary, secondary and monogram logo to use for whatever the business needs.
BRAND COLOURS
Julie is all things bright and bold. If the name of her business didn't give it away. So her brand colours needed to be strong, bright and diverse to match the vibes of her running community.
LEXEND
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THE FONT
Lexend is an easy to read font. It was designed with dyslexics in mind to reduce cognitive noise and expanded scaling (perfect for web to print). When you're on the run, you need a font that's easy to read for your passersby.
THE WEBSITE – WWW.TOOFATORUN.CO.UK
TESTIMONIAL
"Getting the vision for your brand out of your head and into a digital manifestation that both works and you are proud of is no mean feat, but Liz has managed to do this not just once but twice. Her patience and attention to detail, making sure the job was done..."
– JULIE CREFFIELD, OWNER